Etsy Ads ROAS Calculator.
Check whether your Etsy Ads revenue is profitable after ad spend, Etsy fees and order costs.
Ad performance
Use totals from the same Etsy Ads date range.
Optional. Needed for CPC results.
Advanced options
Only add tax processed through Etsy Payments.
Use this when your listing currency differs from your payment account currency.
Results
Etsy Ads profitability
- ROAS
- 5.00x
- Profit after ads
- $20.70
- Profit margin
- 20.7%
- Break even ROAS
- 2.46x
Revenue divided by ad spend.
Minimum ROAS at these costs.
- Ad cost per order
- $5.00
- Profit per attributed order
- $5.18
- Break even ad spend
- $40.70
- Actual CPCAdd clicks above 0 to calculate CPC.
- Unavailable
- Maximum profitable CPCRequires clicks and positive profit before ads.
- Unavailable
- Normal Etsy fees
- $11.30
- Product and fulfilment costs
- $48.00
- Profit before ad spend
- $40.70
Rates last verified: August 12, 2026. Estimates use your Etsy Ads spend and attributed revenue, plus published Etsy seller fees. One listing fee per attributed order is assumed. VAT on seller fees, refunds and shipping labels are not included. Gencyh is not affiliated with Etsy.
What Etsy Ads ROAS tells you
ROAS is attributed Etsy Ads revenue divided by ad spend. A 4.00x ROAS means four units of revenue for every one unit spent on ads.
ROAS alone does not show profit. This calculator also subtracts normal Etsy selling fees and the product, shipping and other per order costs you enter.
Break even ROAS and CPC
Break even ad spend is the estimated profit from attributed orders before Etsy Ads spend. Break even ROAS compares attributed revenue with that maximum ad spend.
If you add clicks, the calculator shows actual CPC and the maximum profitable CPC for the same revenue, orders and costs. It does not guess clicks or CPC when that data is missing.
Frequently asked questions
What is a good ROAS for Etsy Ads?
There is no single profitable ROAS for every shop. Your break even ROAS depends on Etsy fees and your product and fulfilment costs.
Does a high Etsy Ads ROAS always mean profit?
No. Revenue can look strong while product costs, shipping, Etsy fees and ad spend still leave little or no profit.
How do I calculate Etsy Ads cost per order?
Divide Etsy Ads spend by the number of orders attributed to those ads for the same date range.
Can this calculator estimate CPC without clicks?
No. CPC needs a click count. Add clicks from the same Etsy Ads date range to calculate it.
Are Offsite Ads included in Etsy Ads ROAS?
No. This tool models Etsy Ads spend. Etsy treats Offsite Ads as a separate advertising program, so use the Offsite Ads calculator for those attributed orders.
Related Etsy tools
Fee sources
Fee rates are checked against Etsy Fees and Payments Policy, Etsy Payments Policy, Regulatory Operating fee guidance and Offsite Ads guidance.