Etsy Reverse Pricing Calculator.
Start with the net profit you want to keep and work backwards to the Etsy listing price required after fees and the seller costs you enter.
Target profit pricing
Find the listing price required to keep your chosen net profit after fees and costs.
Enter a valid target profit.
Leave blank only when this cost is genuinely zero.
Your actual seller-paid shipping cost.
Advanced options
Only enter tax that is part of the payment-processing base for your order.
Required listing price
Enter valid values to calculate the result.
Rates last verified: August 12, 2026. Uses the shared current Etsy fee engine for supported seller countries. Actual charges can vary with order details and account settings. Gencyh is not affiliated with Etsy.
Reverse Etsy pricing from your profit goal
Instead of entering a selling price and accepting the resulting profit, enter the net profit you want per order. The calculator searches for the minimum cent-level listing price that covers current supported Etsy fees, your costs and the target profit.
Buyer-paid shipping can be entered separately. That keeps listing price decisions distinct from shipping revenue while still including applicable order revenue in the fee calculation.
Why target profit differs from target margin
A target profit is a currency amount you want to keep per order. A target margin is a percentage of revenue. This tool is specifically for a fixed net-profit goal; use the main Etsy Fee Calculator when you want to solve for a percentage margin instead.
Offsite Ads, payment processing, regulatory fees and currency conversion can change the required listing price when they apply, so select the settings that match the order you are modelling.
Frequently asked questions
How do I price an Etsy item for a specific profit?
Enter the target net profit and your seller costs. The calculator works backwards through the applicable Etsy fee model to find the minimum listing price that reaches the target.
Is target profit the same as profit margin?
No. Target profit is a fixed currency amount left after fees and costs. Profit margin is net profit divided by revenue and expressed as a percentage.
Does the reverse price include Etsy fees?
Yes. It uses the shared current fee engine for the supported seller country, including applicable listing, transaction, payment processing, regulatory, Offsite Ads and currency conversion fees.
Can I include shipping charged to the buyer?
Yes. Enter buyer-paid shipping separately from your seller-paid shipping cost so the calculation models revenue and fulfilment cost correctly.
Related Etsy tools
Fee sources
Fee rates are checked against Etsy Fees and Payments Policy, Etsy Payments Policy, Regulatory Operating fee guidance and Offsite Ads guidance.